East-Midlands based Jelson Homes has, this week, dropped-off toys to help brighten up Christmas for poorly children who will be spending the festive period in Leicester Royal Infirmary. The leading local housebuilder launched the appeal in early December, urging families across the region to support the appeal and help put smiles on the faces of the youngsters by donating new or nearly new toys and games for those between 0-16 years of age. Items such as toy cars, action figures, dolls, books, games, rattles and building blocks, were all donated and dropped off to the children’s ward, this week, for the patients to open on Christmas Day. Graham Jelley, sales director for Jelson Homes, said: "We would like to thank everyone who helped to make our appeal a success. As a family business we take our responsibility to local communities very seriously and we hope that this donation of toys will bring the children some Christmas cheer and help to make their day special.” Louise Ballard, acting play coordinator at Leicester Royal Infirmary, said: “When we see the generous donations from companies and individuals at this time of year, the phrase ‘thank you’ really doesn’t capture our appreciation. It’s heartwarming to know that babies, children and young people who are unable to spend Christmas at home are being thought about and kindness like this makes a very positive difference. About Jelson Homes Founded in Leicester in 1889, Jelson Limited has been building quality homes for over 125 years. As one of the country's leading privately owned construction companies, Jelson has established and enhanced a reputation based on traditional building techniques, thoughtful modern designs and quality construction carried out by a well-trained and managed team.