As we approach the season of goodwill, one Leicester-based housebuilder is turning the Christmas spotlight on to all those who show their love and caring side at such a special time of year.

Jelson Homes’ 2015 Christmas campaign aims to raise awareness of the importance of helping others in the run up to the festive season, and as such is pleased to be launching its Moving Moments campaign. Moving Moments is a photo selfie competition that will demonstrate how help, support or much-needed companionship is offered to friends and relatives - in a selfie format.

Concluding on the 8th December, Jelson is now looking forward to receiving as many acts of kindness, in pictures, as possible, with 140 characters of text or less to summarise how you have helped. Winners will be selected on the 9th December and everyone who submits a selfie has the chance to win £200 worth of Amazon vouchers - just in time for Christmas.

Selfies and accompanying text can be submitted in three different ways; Email selfies and text to, upload your selfie and text to or via Twitter @Jelson.

Jackie Woodward, sales manager for Jelson Homes, comments: “Christmas is a busy time for everyone and often we don’t acknowledge those who go out of their way to help others at what should be a magical time of the year. “No matter how small the act of kindness we would like to see as many inspiring pictures as possible so that we can spread the stories of goodwill and kindness far and wide.”